Tools: Adobe InDesign | Adobe Illustrator
Cruz Eats, a freelance branding initiative designed to support a small business owner in establishing a cohesive and professional visual identity. Rooted in a love for elegant, flavorful foods, the brand reflects an approachable yet thoughtful aesthetic that celebrates authenticity and everyday indulgence. While the project began on a smaller scale, it was developed with growth in mind. In addition to continuous collaboration with the client as the brand expands and evolves. Initial deliverables included a brand guide, logo, digital menu, and thank you card, each element crafted to ensure consistency and lay a strong foundation across all platforms.