Millie by Sade & Cove stemmed from a small class project that was re-imagined as a complete brand campaign. The idea was to re-position sun care as something more than a routine, it became an opportunity to turn protection into a feel-good routine. Inspired by warm, sun-soaked days and the joy of everyday self-care, the brand was created to bridge the gap between effective skincare and an inviting, lifestyle-driven experience. Millie set out to challenge the idea that sun protection has to feel clinical or complicated, instead crafting a brand that is clean, approachable, and effortlessly luxurious. Millie encourages people to embrace the sun confidently, making mindful skin care a natural and enjoyable part of daily life.