Tools: Adobe Illustrator | Adobe InDesign
Yellowknife Hockey League, rooted in community, pride, and Indigenous heritage. The goal was to create a visual system that captures the spirit of competition while honoring the cultural significance and unity of the region. The brand was also expanded into three sub-teams—a men’s team, a women’s team, and a unified team—each with its own distinct yet cohesive identity. Through thoughtful use of color, typography, and symbolic elements, the final system celebrates both the energy of the sport and the deep sense of connection that defines the league.